In fact, according to The Guardian: “85% of the daily needs in water of the entire population of India would be covered by water used to grow cotton in the country. Yet, 100 million people in India do not have access to drinking water.” In the late years, with fast fashion being more and more popular, the environmental impact of the fashion industry has become undeniable, with the average life of a piece of clothing decreasing to 3 years.
Tired of continuously having to buy new clothes? Fed up with the fashion industry? Looking to change the way you consume? Here is a list of sustainable and ethical fashion brands based in Madrid that will make you believe in ethical
THE CIRCULAR PROJECT
o The Circular Project is a pioneering project in the world of sustainable fashion due to its holistic approach when it comes to integrally work on fashion as part of a whole: social, ecological, and economic.
o The Circular Project Shop is a sustainable fashion store in Madrid and is the first space in this city specialised in the commercialisation and dissemination of Sustainable Fashion and Ethical Fashion with the aim of favouring and promoting it, supporting eco-design in all its aspects. It is a sustainable fashion store with clothing free from labour exploitation, manufactured in Spain and resulting in a conscious fashion.
o Born in 2009, Ecoalf is a sustainable fashion brand that seeks to break the cycle of overproduction and waste. The brand aims to stop utilising natural resources in a careless way, using recycled materials to ensure those of the next generation.
o Ecoalf is currently committed to various sustainable projects and pledged to hit certain standards for the years to come. Such promises include emitting a carbon-free footprint by 2030 and help remove trash from the ocean and use these materials to “upcycle the ocean.”
o The brand philosophy is that they need to constantly evolve without causing unnecessary harm to the planet. “We believe fashion cannot just be about looking good but also about doing what is right and feeling good about it.”
o Brava Fabrics is a store trying to rethink fashion in a way that integrates respect, trust, transparency, and sustainability. To achieve this goal, Brava Fabrics thinks sustainably from start to finish when it comes to their supply chain. They exclusively use recycled and eco-friendly materials from renewable resources. Their packaging avoids plastic at all costs and prioritizes recycled and recyclable cardboard.
o Each year, Brava Fabrics publishes their Sustainability Report in which they offer a fully transparent report of their production. In this report, you can find the sourcing of their materials, packaging technique, ethical commitment, and sustainable goals overall. The Sustainability Report is a great way for the company to remain entirely transparent and in touch with its clientele.
o Blue Banana is a student-owned and built company that claims to be “the new adventure” and seeks for sustainability to be the primary focus of fashion. In their own words, Blue Banana is “a new way of seeing and understanding life, in which everything is not based on what to do, but how we do it and why we do it.”
o Blue Banana offers clothing for the modern-day adventurer that seeks to explore the world and remain sustainable. For that reason, they create their garments exclusively organic cotton which has a low environmental impact as opposed to regular cotton. The brand also utilises recycled polyester for their clothing items and 70% of their packaging is made out of recycled materials.
o Lifegist is an ecologically committed brand that goes above and beyond to offer the best quality products to their clientele while staying environmentally friendly. For starters, 100% of the materials used are from sustainable origins. The company took the time to handpick their materials in such a way as to minimize their carbon footprint. All the materials are ecological alternatives or natural raw materials.
o For a fabric to be certified as ecological in its production process it must generate the least possible environmental impact. It must use natural resources, consume the minimum amount of energy and water, maintain the natural characteristics of the raw material, reduce chemical processes, bet on physical or mechanical processes, use bio-degradable elements that do not harm workers or consumers.
o Every time eco-friendly options are used, it benefits the ecosystem, our health, and society. For that reason, the list of eco-friendly materials Lifegist exclusively uses for producing their garments is the following:
1. Organic cotton
4. Milk fibres
5. Organic wool
6. Organic silk.