What is a slow fashion brand?
The opposite of fast fashion is the design and creation of fashion pieces by artisans who use minimal and quality-based practices over excessive production. Its objective is to unite maker and purchaser to commit to mindful consumption and sustain an industry that benefits the planet and consumers. Luckily, the European slow fashion industry has exploded in recent years, so here are the top five brands to check out.
SIZ
COLD LAUNDRY
Cold Laundry is the Black-owned UK based, gender-neutral brand born by the husband and wife Ola and Cerise Alabi, who describe their love-hate relationship with fashion as the driver behind the brand. The products are minimalist with clean-cut lines and warm, earthy tones inspired by time spent in Korea and a commitment to “putting people of colour at the forefront and a message of unity and diversity in the fashion community ”.
BUG CLOTHING
This adorable brand was founded in East London by designer and seamstress Amy Ward who sought to “create garments by hand that reflects the ideology that we should all buy less and admire quality and consideration over quantity”. Pieces are made with only natural fibres and by hand on the most minimalist scale meaning each piece is unique.
Materials are recycled from dead-stock designer factory waste meaning BUG items run via a circular economy production process. Since becoming a mother, BUG has recently expanded into designing cute and functional sustainable children’s items too
HIUT DENIM CO
