Turn Your Passion into Action
Snowboarding pioneer Jeremy Jones founded Protect Our Winters in 2007, a global cause uniting the winter sports community against climate change. Showcasing solutions, providing information, resources and creating an entire policy agenda. Today they have established an international network of passionate individuals fighting to protect their winters, as well as having active campaigns to have bills passed in the USA.
Here how POW envision the path to a carbon-neutral future:
below their call to action to the winter sports community:
SOLVING THE CLIMATE CRISIS IS POSSIBLE
Based on estimates in the 2018 Intergovernmental Panel on Climate Change (IPCC) report, we have just over a decade to drastically curb our emissions to avoid the worst impacts of the climate crisis. Staying at or below 1.5˚C means we have to slash our greenhouse gas emissions 45 percent below 2010 levels by 2030 and reach net zero emissions by 2050.
We know, it sounds like a massive task. But we believe that solving the climate crisis is not only possible, but within our reach.
WHAT WILL IT TAKE?
We believe it takes three things to solve the climate crisis:
- Technological & Financial Solutions: We must incentivize a clean energy future (think big-scale renewables and storage, tax credits and carbon pricing).
- Political Will: With the right people in public office, we can work with them to make climate a top policy priority.
- Cultural Shift: Our nation’s attitude about climate change needs to shift, so that not acting on climate is no longer an option.
WHERE DO YOU COME IN?
The outdoor community (that’s you!) knows the importance of ultra-thin margins. The seemingly small efforts made at just the right moments carry enough weight to tip the scale from failure to success. Well, environmental and political history are also made at the margins. Did you know that just 77,000 votes in key districts won the 2016 presidential election? Or that only three Senate votes opened the Arctic National Wildlife Refuge to drilling?
Our theory of change hinges on the belief that the outdoor community can have a disproportionate impact by driving civic participation at those thin margins.
By focusing our efforts in critical geographies and creating local activations, we believe that we can educate, register and turn out enough voters to shift our nation’s response to the climate crisis.
To solve the climate crisis, the world needs our community. It’s the sum of our small efforts—where we turn our passion into purpose—and deliver climate victories where they’re needed most.
Learn More about POW’s 2020 strategic plan: download PDF
Check out their Annual Report here.
