The Rental Revolution is here! A toy rental startup in London is betting on sustainable parents.
Gifting toys to children is a wonderful feeling. Toys are both learning mechanisms and great distractions for our little loved ones. So few parents will boycott toys, even though often children out-grow them very quickly.
London based startup Whirli recently launched a subscription service for parents to cut-down on toy waste and costs! Whirli allows subscribers to borrow toys, and swap them once the child is done playing with them. The service relies on a tech plastform to track 50,000 toys it has in circulation.
If your kid gets really attached to the toy, don’t fret—Whirli does offer the option for parents to buy the toys at a discounted rate. Subscriptions begin at €11/month, once an account is created the equivalent tokens are credited to start renting on Whirli’s library of toys.
Recently, Whirli attracted a seed funding of €4.4M by Octopus Ventures, the company plans to use the funds to keep improving its tech.
As many people face financial uncertainty due to the COVID-19 pandemic, it is safe to say that consumption habits are also changing. Rentals offer a great way to reduce costs, clutter and waste, and the toy market is now ready to be disrupted.
