Fashion For Good

Why Pledge?

The fashion industry is responsible for enormous amounts of water consumption (32 million Olympic size swimming pools per year) and CO2 emissions (8% of global greenhouse emissions – and growing fast). Also, textile dyeing is the second largest polluter of clean water globally, only after agriculture. Then there is the enormous waste creation (148 million tons by 2030) and land use (115 million hectares by 2030), and we haven’t even started on labour conditions yet…Enough numbers, time for action. Time for Slow Fashion Season!

Not convinced yet? Did you know that Fashion Houses burn unsold clothes yearly to maintain the “exclusivity of their brands”? Let’s put an end to the absurdity this industry has become.. Let’s pledge for a better and circular world.

The Pledge

If you’re truly up to the challenge then we give you one rule for one full year: don’t by ANY new clothes. You are allowed to trade clothes and buy second-hand – just no new clothes. A great opportunity to get creative with the 80% of clothes that you never wear (if you’re anything like us).

10,000 other people have taken on this feat with Fashion For Good follow their efforts to see how other people around the world have been responding to the challenge. For example, they’ll be launching the #sharechain – the largest online clothing swap of all times! Offer your last year’s outfit and trade it for someone else’s.

Wonderful Extinction Rebellion has recently launched a campaign to boycott the fashion industry, follow them on Facebook.

If you’re not up to the challenge, that’s alright. We invite you to check out our Guide to Sustainable Fashion instead!

Need further reminder on your pledge to “buy less clothes”? We’ll send you a little nudge.