Coach–the American handbag brand–was caught red handed this past weekend. Anna Sacks is a tik tok dumpster diver in NYC, showing the world the hypocrisy behind several retail brands. The most recent discovery being Coach and its blatant greenwashing.
The company’s policy is to slash unwanted merchandise (handbags and shoes) and throw them in the dumpster. What’s worse? According to their website they really “care” about the circular economy and even offer a repair program. Anna Sacks rightly blasts them for their hypocrisy, bringing them the slashed products to the store to be “repaired.”
Since Anna’s tiktok went viral, Coach has now declared it will stop with this practice.
“Now that we got caught, we decided to change.” Great.
Apparently coach was slashing these products as part of a tax loophole that lets company write off products as “accidentally destroyed”. Coach is a publicly traded company the SEC (security & exchange commission) who is supposed to protect investors should require that this practice—of destroying usable merchandise—should be public knowledge, or at least disclosed to Coach’s investors.