Apeel Sciences has attracted investors such as Walter Robb (former CEO of Whole Foods) Oprah Winfrey and Katy Perry. To date it has a valuation of over $1bn.
So what is Apeel’s appeal? Sustainability
Did you know that 1/3 of food produced is WASTED? and once it ends up in a landfill it emits methane (of course this doesn’t apply if you compost).
“Apeel is the perfect example of how we can generate more impact to fight food waste together”
Apeel’s founder James Roger created a natural protective layer that slows down the rate of spoilage, inspired by nature itself: the protective peel.
How does Apeel Sciences work?
Apeel is an extra thin “peel” coating the surfaces of fruit and veggies. The peel slows down water loss and oxidation—the factors that cause spoilage. This protection is colorless, odorless, tasteless and edible—as it’s completely natural. Plus it keeps produce ripe for twice as long.